Red Fish Solution: develop interactive HTML5 App / branding of Tic Doc program / create full marketing strategy including; billboards, print ads, media buys and television commercials
Overview: Finding a doctor that you are comfortable with, and trust can be difficult. However, Red Fish Media and HCA have made this difficult search easy with the release of the HTML5 mobile application; Tic Doc. Tic Doc allows consumers to browse HCA doctors by the following specifications: doctor name, location, specialty, insurance and hospital affiliation. Patients can schedule an appointment, with a doctor, through the app’s scheduling tool. The Tic Doc application has also been integrated with HCA’s most successful and well known programs, “Text ER”. This easy to use application has become a go-to source for HCA doctor and hospital information.
Results: HCA has seen a dramatic increase in brand recognition and market reach since the release of the Tic Doc App. Over 100,000 visitors, nationwide, have utilized the site for their healthcare needs. These results can be attributed to a cohesive marketing campaign and the app design based HTML5, which can be viewed on all operating system without any downloads or updates from the app store.