Red Fish Solution: Text2Win / Mobile Coupons
Overview: There is nothing a little retail therapy can’t cure! And what better place to get therapy than Saks 5Th Avenue? That was our attitude when approached by Saks OFF 5TH to implement its mobile programs. After assessing the company’s marketing goals, Red Fish Media created a convenient and interactive mobile sweepstakes and mobile coupon program like no other. The mobile sweepstakes acted as the initial vehicle to interact with consumers. This program provided participants with a chance to win great prizes from OFF 5TH, such as, a shopping spree and trip around the world. All mobile sweepstakes participants were then given the opportunity to opt-in to the mobile coupon program for additional promotional offers. The coupling of these applications enabled Saks to keep the consumer’s mobile experience fresh and fun, while building brand loyalty.
Results: Saks OFF 5TH continues to see incredible growth with the implementation of these mobile programs. Saks OFF5TH has seen 30% redemption rates on the mobile promotions provided through this channel. Mobile has outperformed all other channels, including, social, email and direct mail.