Red Fish Solution: Total Rebrand
Overview: Platinum Properties had grown and reached a milestone in its evolution. The company wanted a new and modern look to represent its success as an industry leader. Platinum enlisted the creative gurus at Red Fish Media to bring its vision of a new image to life. In developing the logo, Red Fish Media researched Platinum and pinpointed some keywords that best described the company - professional, sleek, modern, luxury and personal. The Red Fish Media design team chose a black and white color scheme for its minimal, elegant yet sharply defined feel. A hand-wrought script was selected, for the name, to give the logo a personal touch. The use of the tagline “Find Your Place, Make Your Move” is an extension and abbreviated description of the company’s current mission.
Results: In March 2013, Platinum unveiled its new image to the public. The modern branding was met with high acclaim and international recognition.