redfish media logo


Red Fish Media partners with Wonderbag to save the planet. . . one stew at a time!

A Wonderbag is an insulated bag in which people can cook anything from meaty stews or vegetable curries to simple rice and soups. You heat up your pot of food on the stove, kick-starting the cooking process, and then place it in the Wonderbag. Wonderbag's clever insulating properties allow food that has been brought to the boil to finish cooking while in the bag without the use of additional energy. So, families can cook appetising hot meals, while saving energy - and money. It also means less time tending cooking food – time that can be better spent looking after children, earning an income or doing essential chores. 

150,000 Wonderbags are already being used in homes across South Africa. Based on actual orders, that figure will rise to at least 5 million over 5 years. 

Red Fish Media has partnered with Wonderbag to mobilize its registration process. A Wonderbag is an eco-friendly, insulated bag in which people can cook anything from meaty stews or vegetable curries to simple rice and soups. Red Fish Media developed and currently hosts Wonderbag’s validation and transaction logging platform. This platform enables users in South Africa to register their purchase of the Wonderbag via text message. Wonderbag has made a tremendous environmental impact. It is in 150,000 homes across South Africa and its benefits include the following:

  • It reduces a family's fuel usage by 30% - saving money and easing poverty
  • It reduces CO2 emissions
  • It reduces toxic fumes which means less respiratory problems and other diseases, particularly in children
  • It reduces accidents in the kitchen, because stoves are used less
  • It reduces time spent cooking, giving more time for child-care and other activities
  • It saves precious water. When the pot is insulated in a Wonderbag at a fairly constant temperature, less evaporation occurs, so less water is needed
  • It saves food. 20% of all staple food in Africa is burned, due to pots being placed on open fires and unregulated stove tops. With the Wonderbag no burning happens

Additional Wonderbag partners include:

Top Stories
The world's biggest and best event, covering payments and financial services innovation for commerce at the intersection of mobile, retail, data and technology, is back and better than ever! With 10,000+ attendees, including more than 1,000 CEOs, from 3,000 companies and 75 countries, Money20/20 is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money. This year Red Fish Media’s President and Founder, Matt McKenna, will be joining a prestigious list of speakers discussing “Digital Marketing & Loyalty for the Connected Consumer.
Red Fish Media has just created a dynamic site for a dynamic company! Backed by years of entertainment industry experience Red Fish Media's client, Dynamic Production's, is known for its high-performance quality and ability to deliver innovative solutions within the event production industry. Dynamic has produced and serviced major sporting events, large scale music festivals, private parties, and globally recognized corporate functions.
Watch Red Fish Media’s Founder and President, Matt McKenna lead the ShopTalk panel- “Innovations in Mobile, Social and Next Generation Marketing Tactics”. Panelists (from left to right): Prama Bhatt VP, Digital & eCommerce, Ulta Beauty Bryon Colby SVP, Digital Commerce, Cornerstone Brands David Heath Founder & CEO, Bombas Shan-Lyn Ma CEO & Co-Founder, Zola Registry Matt McKenna moderating ShopTalk conversation on innovations in mobile, social, and next generation marketing tactics Posted by Red Fish Media on Monday, May 16, 2016 (function(d, s, id) { var js, fjs = d.
With 3,000 attendees, 300+ speakers and 350+ CEOs, Shoptalk is an unprecedented gathering of individuals and companies reshaping how consumers discover, shop and buy any product, service or experience. Shoptalk provides a platform for large retailers and brands, startups, tech companies and investors to come together in an open and friendly environment.
Dr. Seuss has been an inspiration to many young and old.
Text Messaging Can Improve Your Traditional Marketing Mix Traditional marketing outlets make it difficult for your audience to take action immediately. That is why adding an SMS component can improve response rate and increase consumer interaction.