Red Fish Media has been working closely with our client Freedom From Addiction to brand and develop its online resource community. RFM created a marketing and content strategy equipped with social, mobile, print and digital aspects that communicated the benefits of the brand's offerings to its target market. This online community is a place where those struggling with addiction can share their stories and find hope from an epidemic that is currently plaguing the U.S. There are more than 23.5 million Americans addicted to alcohol and drugs in this country. That’s nearly one in every 10 Americans, ages 12 and over—or, roughly equal to the entire population of Texas. With Freedom From Addiction, there is a place those who are living with addiction and going through recovery, as well as their friends and family, can turn to for support, encouragement and resources. The site uses technology to help those struggling with the disease.
Highlights of the community:
• Ask The Doctor- get answers to questions about drug and alcohol addiction
• Daily Inspirations- mobile opt-in for inspirational text messages
• Share Your Story- allows users to upload their stories via videos or written posts
• Virtual Sponsor- a safe and secure support system for individuals considering treatment
• Resources- provides current, comprehensive, and accurate information
• Social Campaigns #ShoutYourRecovery #YouAreNotAlone
Freedom From Addiction is your first step in seeking treatment.