April 26, 2013
CTIA announces the names of its B!G Idea Contest finalists
April 16, 2013
West Marine enlists Red Fish Media to help increase its CRM database
March 5, 2013
Red Fish heads to Austin for the Chevy Tweet House at SXSW
February 15, 2013
Red Fish sponsors iGNA 2013 Conference
January 8, 2013
Red Fish Media welcomes its first client of 2013, Mohegan Sun
December 2, 2012
Red Fish Media donates mobile services to a special cause!
December 1, 2012
Red Fish designs Custom QR Code for Express
November 15, 2012
Red Fish Media Powers One Giant Pledge!
November 1, 2012
Red Fish Media Falls into Fashion with Saks OFF 5TH!
October 27, 2012
Red Fish helps Task Force
September 28, 2012
IDEX Online selects Red Fish as mobile AOR
September 6, 2012
Red Fish Media welcomes Northern Trust as its newest client
September 5, 2012
Matt McKenna is selected to speak at the World's first QR Code Conference & Exhibition
August 13, 2012
kate spade selects Red Fish Media for its in-store mobile engagement
July 19, 2012
PUMA Selects Red Fish Media as its Mobile Marketing Partner
July 12, 2012
Red Fish Media powers a knockout Text2Win program for Aquinity Sports
July 11, 2012
Red Fish Media develops a Text4Info / Email Capture Campaign for the 2012 Sage Summit
June 25, 2012
Red Fish Media and HCA East Florida launch Tic-Doc.
June 22, 2012
Coverage of the MMA CEO & CMO Summit in Dominican Republic
June 15, 2012
Red Fish partners with PI&C to power Mohegan Sun's mobile initiatives
June 1, 2012
Red Fish designs and powers the "OFF to London Sweepstakes" for Saks OFF 5TH
May 4, 2012
Red Fish Media and Microsoft launch "Take FRC to College With You" Text2Win
April 24, 2012
Red Fish Media partners with OMD to implement a Text2Screen campaign during its 2012 Content Day
April 18, 2012
South Florida BizBash Expo 2012
April 12, 2012
Red Fish mentioned in WOMEN'S WEAR DAILY
March 30, 2012
Red Fish Media partners with Wonderbag to save the planet. . . one stew at a time!
March 29, 2012
Red Fish Media and Saks Off 5th launch a Whole New Look Text2Win in Nashville
March 28, 2012
Red Fish Media designs Custom QR Code & Mobile Site for the DKNY Ashley Greene event at Macy's
March 14, 2012
BizBash Names, Matt McKenna, to Its Most Innovative People list
March 12, 2012
Coverage of SXSW 2012
January 20, 2012
Red Fish Media is powering interactive SMS applications at MacWorld | iWorld 2012
January 10, 2012
MEET THE NEW RED FISH
January 5, 2012
COVERAGE OF THE MOBILE SHOW IN DUBAI, UAE
December 19, 2011
Saks Fifth Avenue uses holiday windows to increase mcommerce sales
November 28, 2011
Matt McKenna joins the panel at MEF Americas 2011: Content and Commerce Convention
November 9, 2011
Red Fish Media Powers Saks OFF 5th Winter Style Reboot Mobile LookBook
November 7, 2011
Red Fish Media's Ralph Lauren Custom QR Code tops CNN Money's list of 23 Coolest QR Codes
November 2, 2011
Red Fish Media: Why mobile needs to be your go to strategy in marketing – with founder Matt McKenna
October 18, 2011
Red Fish Media is a finalist at the Effective Mobile Marketing Awards 2011 (EMMAs)
October 13, 2011
SMS will play an important role this holiday season
October 8, 2011
Red Fish Media featured in The New York Times
October 7, 2011
Matt McKenna is a Keynote Speaker at the CTIA Enterprises and Applications Conference in San Diego, CA
September 12, 2011
Rachel Zoe provides her spring collection in the Palm of Your Hand!
August 26, 2011
Red Fish Media produces custom QR code for Ralph Lauren
August 18, 2011
Red Fish Media Quarterbacks the Nike Football Experience Mobile Campaign
August 5, 2011
Red Fish Media launches Original Penguin's Back to School
July 20, 2011
Red Fish Media and BBC launch the Doctor Who’s Clues QR Scavenger Hunt
July 19, 2011
Red Fish Media and AOL launch the Text2WinAmp Giveaway
July 1, 2011
Red Fish Media and Saks Fifth Avenue launch the Off 5TH SUMMER FASHION FREE FOR ALL
June 9, 2011
The NEXT generation of QR CODES have arrived
June 1, 2011
Red Fish Media Featured in Shopper Marketing Magazine
May 23, 2011
Red Fish Media and Votigo help consumers sleep easy
May 18, 2011
Our President, Matt McKenna at the Globe Forum in Stockholm, Sweden
April 28, 2011
Our President Matt McKenna at SFIMA with Red Fish client MGM
April 25, 2011
Red Fish Media's Founder, Matt McKenna is featured in Get Rich Click
April 13, 2011
Red Fish Media 's advertisement in Inside Healthcare
April 12, 2011
Red Fish Media powers sms services for Doctor Who
April 4, 2011
Five tips for strong mobile marketing programs
March 24, 2011
Microsoft 2011 Imagine Cup USA
March 10, 2011
Red Fish Media Nominated for 2011 Mobility Award
February 18, 2011
Red Fish Media powers Diddy mobile promotion
February 7, 2011
Top Gear launches mobile alerts
December 9, 2010
Matt McKenna interviewed by bnetTV at CTIA
December 1, 2010
Red Fish Media and Snikiddy Snacks power Sweepstakes Whole Foods
November 16, 2010
Our President Matt McKenna at CES 2011
October 26, 2010
Red Fish Media and Guitar Center power Player Rewards
October 19, 2010
Red Fish Media partners with Polo Ralph Lauren Foundation to raise money for Cancer research
October 19, 2010
Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts
September 29, 2010
The Impact of Social Media on Mobile Giving
September 28, 2010
Red Fish Media sponsors Social Media Week LA
September 20, 2010
WHAT IS SOCIAL MEDIA WEEK LA?
September 20, 2010
CGI Founding Sponsors
September 15, 2010
Emergency Room Waits Worth Advertising
September 7, 2010
Red Fish Media launches Snikiddy's Text2Win Jamis Bike Sweepstakes held within Wholefoods
August 30, 2010
How Long is the Wait at the ER? Text it in!
July 30, 2010
Red Fish powers secret image game at the X-Games.
July 21, 2010
Red Fish signs on to power mobile promotions for BBC America.
July 1, 2010
Adrienne Arsht Center in Miami kicks off its first ever LIVE Text2Vote campaign
June 24, 2010
Red Fish launched HCA delta division.
May 28, 2010
"Teen Books" Text2Win Sweepstakes featured in People magazine Twilight Special Edition.
May 25, 2010
Red Fish powers American Idol text poll for Fox WSVN channel 7.
May 23, 2010
Red Fish Media partners with Carrie Underwood to raise money flood victims in Middle Tennessee
May 20, 2010
Red Fish Media brings mobile marketing to CANADA.
May 7, 2010
Red Fish Media - Race Day - Parts 1 and 2
April 20, 2010
Red Fish powers mobile for CGIU.
March 17, 2010
Matt McKenna was a featured speaker at THE TWEET HOUSE during SXSW.
February 2, 2010
Red Fish Media launches FACEBOOK APP for Yele Haiti.
January 22, 2010
Matt McKenna booked to speak at TweetHouse during the Sundance Film Festival.
January 15, 2010
Ralph Lauren is 2009 Mobile Marketer of the Year
January 13, 2010
Ongoing Coverage
October 30, 2009
Red Fish signs deal with Mazda.
September 29, 2009
Red Fish powers mobile services for Clinton Global Initiative.
September 1, 2009
Red Fish sponsors the Tour De Cure.
August 19, 2009
Red Fish signs Perry Ellis.
August 6, 2009
Red Fish helps Microsoft gather feedback.
July 14, 2009
CARON’S GONE MOBILE.
June 23, 2009
Mobile donations go live with Give on the Go.
February 5, 2009
Red Fish supports the Florida Marlins Community Foundation.
January 7, 2009
Beau Rivage goes live with mobile marketing.
January 6, 2009
Economic downturn bodes well for mobile coupon companies.
October 9, 2008
Join the Red Fish Media Facebook group.
September 17, 2008
Red Fish Media's platform utilized at Zeitgeist.
September 15, 2008
Official Ryder Cup "Instant-Win" press release.
September 9, 2008
Red Fish powers text to win promotion at the AUDI Best Buddies Challenge: Hearst Castle
September 2, 2008
Red Fish powers audience text poll for WSVN Fox News.
June 25, 2008
Big Brothers Big Sisters billboard up in Miami.
June 15, 2008
Red Fish Media supports those in need.
May 25, 2008
Red Fish Media featured in the Sun Sentinel.
May 13, 2008
Red Fish Media to power mobile for Mansell Group.
April 21, 2008
Red Fish powers P&G promotion at Family Dollar stores nationwide.
April 17, 2008
Red Fish Media Big Help for Big Brothers Big Sisters.
March 31, 2008
Red Fish powers text-to-win promotions for hhgregg during Cincinnati Reds home games.
February 22, 2008
Red Fish to power retail text messaging promotion for KAO Brands.
January 22, 2008
Red Fish lands P&G promotion for Powerpact.
January 7, 2008
Photos from the hhgregg text-to-win promotion at a Cincinnati Bengals game.
December 11, 2007
Foodies on the go? Red Fish Media and Martha Stewart send recipes to their phones.
December 2, 2007
TEXT DOWN! Red Fish Media powers the text-to-win promotions with hhgregg.
December 1, 2007
Red Fish supports the Best Buddies gala in Miami
November 14, 2007
Oracle Open World goes interactive
October 22, 2007
The USA Rugby team now on the small screen.
August 30, 2007
Red Fish teams up with Setanta Sports
August 21, 2007
Red Fish Media unleashes their new real-time charting capabilities for mobile voting applications.
August 21, 2007
Vroom, Vroom: Check out the all new Red Fish Media Stock Car.
July 1, 2007
President of Red Fish Media, Matt McKenna, featured in July issue of Six Degree’s
June 4, 2007
BluWater interactive brochure available to download.
April 25, 2007
Sony Ericsson Open announces trivia contest winner.
April 14, 2007
Red Fish Media supports the One.org event with the sounds of Matt E Love at the Sagamore hotel on South Beach.
March 28, 2007
Red Fish Media featured in the CTIA WIRELESS 2007 SHOW DAILY
March 2, 2007
Hello Metro and has teamed up with Red Fish Media
February 13, 2007
Lottery Dog is the first mobile lottery alert service in the US
December 20, 2006
Check out Red Fish Media in Fierce Mobile Content news.

Red Fish Media featured in The New York Times

Red Fish Media’s Custom QR Codes were featured in the New York Times Business Day section, along with clients Ralph Lauren, Perry Ellis and Rachel Zoe.  The article provides an overview of the different ways retailers and fashion brands are incorporating Custom QR Codes in their marketing mix and why they’ve chosen to utilize these pieces of digital art.
 
Excerpts from the article:

“brands like Ralph Lauren and Rachel Zoe are making the printed codes a little better looking by adding icons and color to them."

“They don’t have to be ugly and generic anymore — they can be cool,” said Matt McKenna, president and founder of Red Fish Media, which has created customized QR codes for a number of brands. “I can’t allow my customers to put a black-and-white bar code that looks like digital noise on something that someone’s spending millions of dollars on to look beautiful.”

"During New York Fashion Week, a Rachel Zoe QR code had a little platform shoe inserted into it, while a Ralph Lauren QR code that was used in store windows recently showed the company’s iconic horse-riding polo player."

"When scanned, the Rachel Zoe code took viewers to exclusive behind-the-scenes pictures, while the Ralph Lauren code sent them to a mobile site where they could win clothes and United States Open tickets."

"Perry Ellis began using standard QR codes about two years ago for its brands C&C California and Original Penguin, both of which go after a younger crowd, said Michelle Magallon, vice president for digital commerce at Perry Ellis International. Shoppers could scan the codes in order to receive the brands’ text messages about sales or new items."

"In the summer, when the brands began running custom QR codes, she said, the codes started to serve another purpose: "now the codes themselves were ads.”

To view the entire article please click here http://redfi.sh/nyt