Homepage

About Us

Mobile Services

Clients

Industry

Free Demonstration!

Who has used Red Fish?

Customer Service

Ralph Lauren is 2009 Mobile Marketer of the Year

Polo Ralph Lauren Corp. took first place as 2009 Mobile Marketer of the Year.

Based on the nominations received from readers and submissions from this publication's editorial team, Mobile Marketer is convinced that Ralph Lauren serves as a role model for outstanding use of mobile advertising and marketing. Here is a breakdown of Ralph Lauren’s work in the mobile space.

A different spin on in-app advertising
Ralph Lauren was the launch sponsor of GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.

GQ Style Picks, the application for the iPhone and iPod touch, is powered by NearbyNow and features style tips and options from the men’s magazine and a “click-to-find nearby” and a “click-to-find online” commerce option. Ralph Lauren has a channel within the application that includes tips and videos from the preppy retailer.

The Ralph Lauren channel within the GQ application includes grooming and fragrance tips such as how to moisturize the face, fragrance picks and downloadable videos.

Here is Ralph Lauren's Polo channel within the GQ applicaton

Rugby’s 360-degree mobile commerce strategy
The Rugby Make Your Own application is truly something unique in terms of the experience that it provides users.

The application was a first of its kind within the Ralph Lauren family of innovative lifestyle marketing. Consumers can make their own Rugby directly from their iPhone or iPod touch and share the style and buy it.

Consumers can customize their own Rugby with patches, share and order their Rugby styles within the application.

The application followed the successful launches of http://www.rugby.com and http://m.rugby.com.

The application is meant to serve as a 360-degree retail innovation platform that engages with consumers through mobile, in-store kiosks and outdoor display content in store windows, and online.

Also, Rugby stores in New York and San Francisco have an interactive store window where pedestrians walking the streets are encouraged to stop and create their own Rugby or browse the gallery of Rugbys created by users of the iPhone application.

Much like the iPhone experience, users just drag and drop by swiping their hands over the store window and can buy Rugbys by swiping their credit cards.

In April, the preppy retailer launched an iPhone-optimized site for Rugby.com, the site for its sporty line of Rugby apparel.

Like the existing WAP site that is optimized for all other mobile devices, the iPhone site lets consumers browse and buy all products that are available on Rugby.com.

Mobile advertising drove consumers to the mobile site and application.

Here is the Rugby site

Mobile presence
Ralph Lauren has a mobile shopping site at http://m.ralphlauren.com:

Consumers can shop on the site, read about what is new at Ralph Lauren and watch runway show videos of the brand's latest styles.

Mobile video at its best
Last October, Ralph Lauren made mobile fashionable with the launch of an iPhone application that lets users experience the glamour of the Ralph Lauren Collection on the Apple device.

The application invites Apple iPhone users to view collection styles that are currently in stores via video highlights from its runway show. It also offers a look behind the scenes with its Backstage Pass photo gallery in addition to full run-of-show video and Lookbook feature.

Mobile advertising was used to drive consumers to the application.

Four months after its launch, the application was upgraded with new features that reflect Ralph Lauren's haute couture line and products reflecting a luxury lifestyle.

Here is a screen grab of the application:

Mobile commerce leader
Ralph Lauren was one of the first retailers to launch a mobile commerce service to let consumers buy products through their handsets.

The company claims to be one of the first luxury retailers nationwide to launch a mobile commerce site and incorporate Quick Response codes in advertisements.

Ralph Lauren included a QR code on a U.S. Open advertising campaign. If scanned by a mobile phone, the code would link a user directly to a new mobile site.

This is the U.S. Open call to action:

Ongoing communication
Ralph Lauren invites consumers to sign up for text alerts on its mobile site in an effort to build a database of the brand’s aficionados to keep ongoing communication with.

Additionally, consumers can text the keyword RL to 23000 to join the mobile club.

Here is the sign up page:

Why the win?
Ralph Lauren understands the times we live in and the wants and needs of its customer. And, in this day and age, that means having a robust set of mobile offerings and really being present in the hands of your consumer.

Congratulations to Ralph Lauren on receiving this honor.

Senior Editor Giselle Tsirulnik covers advertising, video, messaging, search, commerce and video. Reach her at giselle@mobilemarketer.com.

The Latest News

September 7, 2010
Red Fish Media launches Snikiddy's Text2Win Jamis Bike Sweepstakes held within Wholefoods.

Click here to read more.

August 30, 2010
How Long is the Wait at the ER? Text it in!

Click here to read more.

July 30, 2010
Red Fish powers secret image game at the X-Games.

Click here to read more.

July 21, 2010
Red Fish signs on to power mobile promotions for BBC America.

July 1, 2010
Adrienne Arsht Center in Miami kicks off its first ever LIVE Text2Vote campaign.

Click here to read more.

June 24, 2010
Red Fish launches HCA delta division.

Click here to read more.

May 28, 2010
Teen Books Text2Win Sweepstakes featured in People magazine Twilight Special Edition.

Click here to read more.

May 25, 2010
Red Fish powers American Idol text poll.

Click here to read more.

May 23, 2010
Carrie Underwood helps Red Fish Media raise money for those effected by the floods in Middle Tennessee.

Click here to read more.

May 20, 2010
Red Fish Media brings mobile marketing to CANADA.

Click here to read more.

April 20, 2010
Red Fish powers mobile for CGIU.

March 17, 2010
Matt McKenna was a featured speaker at THE TWEET HOUSE during SXSW. Pictures and coverage inside.

Click here to read more.

February 02, 2010
Red Fish Media launches FACEBOOK APP for Yele Haiti.

Click here to read more.

January 22, 2010
Matt McKenna booked to speak at TweetHouse during the Sundance Film Festival.

Click here to read more.

January 15, 2010
RFM client Ralph Lauren named 2009 Mobile Marketer of the Year

Click here to read more.

January 13th, 2010
Ongoing Coverage

Click here to read more.

October 30, 2009
Red Fish signs deal with Mazda.

Click here to read more.

September 29, 2009
Red Fish powers mobile services for Clinton Global Initiative.

September 1, 2009
Red Fish sponsors the Tour De Cure.

Click here to read more.

August 19, 2009
Red Fish signs Perry Ellis.

Click here to read more.

August 06, 2009
Red Fish helps Microsoft gather feedback.

Click here to read more.

July 14, 2009
Caron’s gone mobile.

Click here to read more.

June 23, 2009
Mobile donations are live with Give on the Go.

Click here to read more.

April 7, 2009
Big Brothers Big Sisters sends love

Click here to read more.

March 2, 2009
Happy Birthday Dr. Seuss

Click here to read more.

February 5, 2009
Red Fish supports the Florida Marlins Community Foundation.

Click here to see pictures.

January 28, 2009
Major retailers embracing mobile marketing.
Click here to read.

January 26, 2009
Most Forms of Advertising are Predicted to Decline in 2009, NOT MOBILE!
Click here to read.

January 7, 2009
Beau Rivage goes live with mobile marketing.

Click here to view.

January 6, 2009
Economic downturn bodes well for mobile coupon companies.

Click here to read.

December 16, 2008
Happy Holidays from the Red Fish team.
Click here to view.

October 29, 2008
Great article on 3 effective mobile campaigns.

Click here to read.

October 9, 2008
Join the Red Fish Media Facebook group.

Click here to join. (you need to be logged in to facebook to view the page)

September 17, 2008
Red Fish Media's platform utilized at Zeitgeist.

Click here to read more.

September 15, 2008
Official Ryder Cup "Instant-Win" press release.

Click here to read release.

September 06, 2008
Red Fish powers text to win promotion at the AUDI Best Buddies Challenge: Hearst Castle

Click here to see more.

September 02, 2008
Red Fish powers audience text poll for WSVN Fox News. "Cone on your phone" reaches over 53,000 subscribers.

Click here to read more.

July 02, 2008
Red Fish signed deal with Fox WSVN Channel 7 news to power "Cone on your phone" hurricane alert service.

June 25, 2008
Big Brothers Big Sisters billboard up in Miami.

Click here to read more.

June 15, 2008
Red Fish Media supports those in need.

Click here to read more.

June 04, 2008
Daron Babin interviews Matt McKenna at ad:tech Miami.

Click here to listen.

May 25, 2008
Red Fish Media featured in the Sun Sentinel.

Click here to read more.

May 16, 2008
Matt and Lance do OHIO.
Click here to see more.

May 13, 2008
Red Fish Media to power mobile for Mansell Group.

Click here to read more.

April 21, 2008
Red Fish powers P&G promotion for Power Pact at Family Dollar stores nationwide.

Click here to read more.

April 17, 2008
Red Fish Media Big Help for Big Brothers Big Sisters.

Click here to read more.

March 31, 2008
Red Fish powers text-to-win promotions for hhgregg during Cincinnati Reds home games.

Click here to read more.

February 22, 2008
Red Fish to power retail text messaging promotion for KAO Brands.

January 22, 2008
Red Fish lands P&G promotion for Powerpact.

January 7, 2008
Photos from the hhgregg text-to-win promotion at a Cincinnati Bengals game.

Click here to read more.

December 11, 2007
Foodies on the go? Red Fish Media and Martha Stewart send recipes to their phones.

Click here to read more.

December 2, 2007
TEXT DOWN! Red Fish Media powers the text-to-win promotions with hhgregg.

Click here to read more.

December 1, 2007
Red Fish supports the Best Buddies gala in Miami.

Click here to read more.

November 14, 2007
Oracle Open World goes interactive.

Click here to read more.

October 22, 2007
The USA Rugby team now on the small screen.

Click here to read more.

August 21, 2007
Red Fish Media unleashes their new real-time charting capabilities for mobile voting applications.
Click here for demo.

August 30, 2007
Rugby World Cup action on your phone. Red Fish teams up with Setanta Sports to bring all the hard hitting excitement right into the palm of your hand.

August 21, 2007
Vroom, Vroom: Check out the all new Red Fish Media Stock Car.
Click here to view.

July 1, 2007
President of Red Fish Media, Matt McKenna, featured in July issue of Six Degree’s magazine.
Click here to view. sixdegreesmagazine.com

June 26, 2007
Brandy Shapiro Babin from Webmaster Radio interviews Matt McKenna at the wrap up party of adTech Miami.
Click here to listen

June 4, 2007
BluWater interactive brochure available to download.
Click here to view.

April 25, 2007
Sony Ericsson Open announces trivia contest winner.
Click here to view full release.

April 14, 2007
Red Fish Media supports the One.org event with the sounds of Matt E Love at the Sagamore hotel on South Beach.
one.org

March 28, 2007
“Text for Tennis Tickets” Red Fish Media featured in the CTIA WIRELESS 2007 SHOW DAILY.
Click here to view full story

March 5, 2007
Sony Ericsson Open, Starbucks & Red Fish Media Launch Text Game Promotion.
Click here for full release

March 2, 2007
Can’t find a pen to write down that number, don’t worry. Hello Metro and has teamed up with Red Fish Media to offer delivery of its listing directly to your phone via SMS. Service should be live on all Hello Metro properties mid March. www.hellometro.com

Feb 13, 2007
Unleash the dog! Lottery Dog is the first mobile lottery alert that offers up-to-the minute lottery results for every State Lottery and Powerball. Every 3,4,5,and 6 number drawing is covered. These are live results delivered with a few seconds after your state’s drawing. Lottery Dog is just released and undergoing testing. Go to lotterydog.com and give it a try. Mobile call to action via SMS will be released by March 1, 2007 along with a full-featured website.

Feb 1, 2007
The Sony Ericsson Open Trivia Quiz “Text your way to Wimbledon” will be hosted by 300 Florida Starbucks locations will go live on March 13th.RFM has closed the deal with IMG and will be delivering the two question SMS quiz of randomly selected questions and drawing the winners. Full press release to be issued March 1st.

Jan 3, 2007
Red Fish Media signs deal with mobile marketing company Kikucall. Red Fish Media will facilitate the delivery of a variety of ringtones for the NYC based agency and its clients. “We love Kikucall and its staff, they are doing some really cool things in mobile and we are happy to be a part of it. Matt McKenna-President”

Dec 20, 2006
Check out Red Fish Media in Fierce Mobile Content news.
Click here to view story

Dec 14, 2006
Red Fish Media unveils a fun way to entertain their customers. After a customer signs up for a Horoscope or Ringtone subscription on one of MyRedFish's online offers, it takes a few seconds for them to get their PIN number. "Red Fish vs. Evil Eels" is a free Flash based shoot 'em up game designed to keep them engaged during this process.

Dec 13, 2006
Santa Tracker is on its way to your mobile phone. Joint efforts of Red Fish Media, Geosmack Enterprizes (www.geosmack.com), Setanta Mobile, and Verizon Wireless will launch a holiday package of interactive services on December 16th. Santa Tracker will send updates on Santa's travels around the globe to your Verizon mobile phone or you can actually see him online at www.geosmack.com. You will also be able to vote for your favorite reindeer and let Santa know if you're naughty or nice. Geosmack.com will also feature exclusive holiday ringtones and Wallpapers powered by Red Fish Media.

Nov 15, 2006
Red Fish Media inks deal with Tone This to be their exclusive provider of mobile games. Red Fish Media has over 100 games that they are making available to the 500K plus user base. ToneThis is a desktop application for delivering personalized and third-party content to your phone. Unlike traditional content stores (ringtones, wallpapers, videos, games), ToneThis sits on your desktop enabling you the freedom to select and personalize your own content for delivery to your cellphone. www.tonethis.com

July 25, 2006
Red Fish Media boosts Miami Vice's Movie Premier -The world premier of Miami Vice took place at the Lincoln Road in Miami Beach on Tuesday, July 25, 2006, and Red Fish Media was there help celebrate the newest action thriller from Universal...

July 19, 2006
Official Sky Yogi press release.

June 15, 2006
CFL and Red Fish Media Expand Relationship Building on the successful rollout of CFL wallpapers and ringtones last season, the CFL and Red Fish Media are proud to announce that CFL fans will now be able to download pictures of CFL cheerleaders for their mobile phones. The new wallpapers will feature the hottest cheerleaders of the CFL and are available today at www.cfl.ca and www.myredfish.com.

May 12, 2006
Yoga Disciples can Practice their Lifestyle wherever they go…
Red Fish Media has teamed with Sky Yogi to offer mobile oriented products to the millions of people practicing Yoga today. These products include Yoga ringtones, wallpapers and daily text alerts subscriptions. These innovative new mobile products will allow Yoga enthusiasts to continue their dedication to the art of Yoga wherever they may be, and achieve perfect spiritual insight and tranquility every time they use their mobile phones. This content is available for purchase at www.skyyogi.com or www.myredfish.com.

March 31, 2006
Thousands of People start off their Day with a Positive Message.
Red Fish Media has teamed with Spiritual Lift to offer daily inspiration to thousands of people throughout the USA.
The product is a daily text message sent every morning. The messages contain a biblical verse and inspirational passage designed to start subscribers' days with a positive and uplifting message. For more information or to sign up for Spiritual Lift, please go to www.spirituallift.com.

February 15, 2006
Red Fish Media partners with Remix Magazine to provide SMS services for the Remix Hotel party in Miami Beach, Florida.

January 1, 2006
Red Fish Media moves into its new corporate headquarters in the Sony Music Building on Lincoln Road, South Beach.

November 9, 2005
Red Fish Media partners with Setanta Mobile to power the Canadian Football League's website to provide ringtones and wallpapers for the CFL's millions of fans.

May 12, 2005
Frequency Magazine: Emerging music talent gets selected for My Red Fish production roster

April 16, 2005
Billboard Magazine: Launch party at the Music Winter Conference

March 31, 2005
Sun Post: Red Fish Media launches dance music portfolio

March 23, 2005
Herald: Red Fish Media launches myredfish.com

March 22, 2005
mi2n: Red Fish Media Launch First Ring Tones Portfolio For The Dance Music Market

December 12, 2004
Sun Post: MyRedFish.com exclusive artist Matt-e-love plays for the stars